GM - Oldsmobile
GM Oldsmobile Catalog with DVD
I worked with an SVP Account Director and an SVP Planner leading the following successful GM Oldsmobile brand efforts.
General Motor’s 1st DVD catalog: Oldsmobile DVD catalog and National Auto Show DVD (w/mini catalog)
- 9-month, $1 million+ project -
Oldsmobile Auto Catalog & DVD Experience - Front Cover
Oldsmobile Auto Catalog & DVD Experience - Inside Back Cover with DVD & Model Spec Inserts
Oldsmobile Auto Catalog & DVD Experience - Back Cover
Alero - Spec Insert
Aurora - Spec Insert
Bravada - Spec Insert
Silhouette - Spec Insert
National Auto Show - Mini Catalog & DVD Experience
National Auto Show - GM Oldsmobile Catalog DVD Experience (front cover)
National Auto Show - GM Oldsmobile Catalog DVD Experience (back cover)
National Auto Show - GM Oldsmobile Catalog & DVD Experience (inside view)
National Auto Show - GM Oldsmobile Catalog & DVD Experience (Insert/Mini Catalog)
I led the 5 Year/60,000 Mile Protection Plan brochure project
For use as an effective incentive tool to secure new Oldsmobile purchasers.
GM Oldsmobile - 5 Year/60,000 mile GM protection plan brochure (front cover)
GM Edge Article with Oldsmobile Special DVD
I led the 16-page informative GM magazine insert (with Oldsmobile article and special DVD) project
For use as a regional dealer sales tool.
GM Oldsmobile - Print
I led a variety of GM Oldsmobile print efforts - such as the GM Oldsmobile Bravada print ad featured below.
GM Oldsmobile - Bravada Print Ad